e: mix



	This is the monthly design and colour news update from the international colour experts at Global Color Research™. Together with Mix Publications (Mix magazine and Mix Trends forecast book), this is all you really need to keep up to speed with colour trends.








	Welcome to our new format newsletter. A new year should always be about new beginnings so here we present you with our easier to use, carefully edited selection of what we feel is important in colour. To keep things easy to digest, we have sectioned the newsletter into three groups; what is happening right now, what you should be keeping an eye on in the next three months and what should be on your radar for the next two years. We will not just cover the micro trends it is impossible to focus on in our quarterly Mix magazine (where you should go if you want more in-depth analysis, plus trends one year in advance of the market), we will also give you exclusive peeks into the insider knowledge gleamed from our twice yearly panel meetings, which result in the production of our well respected Mix Trends book. We will also keep you up to date with where the Global Color Research team will be conducting their ever-popular seminars and letting you know which shows you can find us at. Do let us know what you think of this new format; you can email us here. Happy New Year from all at Mix and I hope that 2010 finds businesses not just surviving but flourishing. Tamsin Kingswell Editor Mix Magazine



	Having Problems Viewing This Newsletter? If you are having problems viewing the images in this month’s newsletter, click here to view e:mix.






	Colour of the Month: Verdigris - NCS S2050-B80G Justine Fox, colour expert at Global Color Research™, presents colour of the month, helping you to understand how colour psychology affects trends. This month she looks at the soft, green-blue patina of Verdigris. Verdigris is the name given to the rich mineral green that forms when copper is exposed to the elements. The colour has been used as a pigment for centuries in painting, initially forming a bluish-green, which settles to a richer green over time. For our purposes though we are concentrating on the initial shade of the colour, which appears in Mix Trends’ homage to Art Deco, Opal. This colour story was predicted in 2007 by Global Color Research™ as one of the Autumn/Winter 2009/10 stories for the forecast book Mix Trends. The shade was certainly popular in the Art Deco movement, where it was prized for its luminous iridescent metallic quality. Today Verdigris is as popular as ever, seen here at the stylish Condessa Df hotel in Mexico City (pictured). Cool and inviting at the same time, it is also a very brave colour to use, making an instant style statement. From a colour theory point of view, the combination of blue and green makes Verdigris deeply relaxing, naturally associated with the seaside and in consequence nature. The colour works well for areas where relaxing is key; spa and pampering areas are ideal fits, also reception areas where you want to keep people calm; perhaps a customer service desk or hospital. Unlike other blue greens, Verdigris packs something of a punch, making it strong and subtle at the same time (in shadow it achieves an impressive depth of tone). I think the coolness of this hue inspires a certain amount of respect and can be used at quite a high level of design with black, white and other icy tones. The colour is also a perfect backdrop for shiny white or to complement tones of shadowy mauve, copper and Tiffany blue. Mix Trends can advise you of similar trend predictions two years ahead of the season. Click here for purchases or alternatively contact us for more details at marketing@globalcolor.co.uk To purchase Mix Trends Issue 21, contact us



	John Galliano for Dior’s tree at Claridge’s Hotel, London Fitting in perfectly with Mix’s Opal trend of mystic modernity combined with references to Deco and a 30’s colour palette, this is Claridge’s Hotel in Mayfair’s take on the traditional Christmas tree. The Deco interior of the hotel made it the perfect setting for creative director of Dior John Galliano’s sinuous fairy tale complete with slinky snow leopard, dragon flies and parrot sitting on the sparse branches draped with foliage. www.claridges.co.uk



	Peppermint: First iPhone Application to Feature the NCS Notations January 2010 sees the launch of the first iPhone application to feature NCS colour notations. Called Peppermint, the application boasts an intuitive colour selector wheel system which allows users to choose and experiment with colour. Explore colourways, proportions and access a wide range of colour values with the application before taking them into the real world thanks to the inclusion of the NCS Notation. For more information on NCS Notations system, contact www.ncscolour.com www.peppermintapp.com


	Product Pick-Up: Midas Two years ago we predicted that one of the key trends for Spring/Summer 2010 would be all things precious and gold. Mix Trend Midas took the trappings of wealth and played with rich golds, coppers and marble. So did we get it right? Well it seems so. Personal favourites of the Mix team include cult German eyewear brand Mykita which has gone gold for 2010; a special design by Bernhard Willhelm will feature on Jessica Parker’s nose in the new Sex & The City film. Expect the world to follow suit. Then there’s Tom Dixon launching his Rock table this month, made entirely from brown Indian marble and finally Simon Hasan’s vases, which showcase just the right amount of shiny gold. For more details on Midas and other trends for Spring/Summer 2010, contact us to see Mix magazine and Mix Trends back copies. www.tomdixon.net www.simonhasan.com www.mykita.com



	Stockholm Furniture Fair Held from 9-13 of February and a favourite with the Mix team, Stockholm Furniture Fair and Northern Light Fair are the best places to get to grips with the extraordinary creativity of the Scandinavian design industry, not least the work of students and young designers which is effectively showcased at the event in the Greenhouse zone. There is also a useful section of contract furniture, lighting and textiles. This year sees Paul Smith as the guest of honour, invited to decorate a lounge in his own inimitable style. There is an extensive series of events, including exclusive colour trend seminars from Global Color Research and Mix publications, with our own Justine Fox as speaker. On Wednesday 10^th, Fox will be giving a special talk to buyers, retailers and marketers on ‘The how and why of the colour trend’, followed on Thursday 11^th with a talk for interior designers, architects and colourists on ‘Colour trends for the interior design sector, spring/summer 2011.’ Be sure not to miss either if you are visiting the show. www.stockholmfurniturefair.com www.northernlightfair.com



	Pedal Power For an exclusive preview of Mix magazine, issue 18, read on... When it comes to bikes, eco-credentials, improved aesthetics and state of the art technological developments are all old news. Instead the newest designs are being sold on a pervasive life style ticket. No surprise then that Simon Jones is seeing bicycles everywhere. There is much to love about the bicycle. Despite the dominance of the car there are still around one billion worldwide, roughly twice as many as cars. “The bicycle is one of the purest transportation modes around. Simple engineering combined with human power. The bicycle gives freedom and independence to the rider, and (for the designer) the appeal is to evolve something simple yet so effective,” explains Jamie Anley of JAM, The Art of Branding, who curated the recent Bike Feature at 100% Design. To continue reading this article, click here







	Letter From America Mark Woodman, Global Color Research’s expert in the USA, writes: “Nuance is defined as ‘a subtle distinction or variance.’ When considering the various palettes in Mix, I’m reminded of the importance a slight change can make on the success of a project or design. Variation is often the case in the North American Nuance palettes and despite similar global inspirations, the nuances in the stories make the colours correct for the market here. After the global palettes and trends have been discussed and created by the Mix trend panel, our North American design and colour professionals meet to discuss what’s happening on these shores and unearth how the global palette is best represented here. Considering those questions puts the global palettes in context and it’s become the quest of the regional panels to embrace the global forecasts while keeping a tight grip on their domestic trends. We want the world made accessible and the colour variations help make that possible. The stories we tell and the discoveries we make affect everyone, but in the end, it all comes back to home. The colours may have a similar look at first glance and the nuances may seem subtle, but they make a huge difference in the end.” Colour nuances for North America are featured in Mix Trends colour forecast book. www.globalcolor.co.uk




	Sneak Preview: Afrika An exclusive chance to take a peak at the current Mix Trends book; issue 21, Autumn/winter 2011/12. To encapsulate Sub Sahara Africa into one visual trend is no mean feat, given that this continent embraces a multitude of cultural, economical and political differences. And yet, the visuals that bind this disparate world together are immediately recognisable from Cape Town to Lagos. Colours are rainbow bright, decorations tribally inspired and objects reflect the blend of local culture combined with modern Western elements. To find out more, click here







	One to Watch: Jozephine Duker Inspired by nature and ‘the small things that are usually unnoticed’, Jozephine Duker trained at Arnhem and the Royal College of Art, graduating last year. Since then she has been busy with installations for Mint Shop and BLC gallery in London. We particularly like ‘In between’ (pictured), a curtain that creates an intimacy between private and public space. Duker’s designs are right on trend too, echoing Mix’s Curve story in issue 21 of Mix Trends. www.jozephineduker.nl



	New Build: Rotterdam Market Hall The construction of the new Rotterdam Market Hall, developed by Provast and designed by MVRDV, has now begun. This project is a hybrid of public market and apartment building with a completion date set for 2014. The total investment is €175 million with a surface of 100,000 m2. An impressive arch of 228 apartments will create a large hall which houses 100 market stalls, shops and restaurants, 1200 parking spaces and an underground supermarket. The apartments will all have a balcony on the outside and a window to the inside of the market. The 40 metre tall and wide opening at the front and back will be covered with a flexible suspended glass façade, allowing for maximum transparency and minimum structure. www.mvrdv.nl www.provast.nl www.markthalrotterdam.nl




	Here at e:mix we are always open to new ideas and comments from our readers. Please get in touch if you would like to discuss e:mix, Mix Trends, Mix magazine or Global Color Research™ colour trend consultancy projects with us. Global Color Research™, publishers of Mix Publications, provides accurate proven colour trend information and bespoke colour solutions. Mix Publications provides a comprehensive package to keep you ahead of your competitors and all products work together as an essential source of inspiration. Mix Trends colour trend book Autumn/Winter 2011/12 is available to order now. Click here to purchase. Mix colour trend and design magazine issue 18 is available to order now. Click here to purchase. Contact us for more information.




© Global Color Research™ Limited 1 Queen Anne Terrace, Sovereign Court, The Highway, London, E1W 3HH, UK Tel +44 (0)20 7481 1507 Email marketing@globalcolor.co.uk Unsubscribe from this newsletter