Mix Trends colour forecast book is a unique collaboration between leading international industry colour specialists and the Global Color Research team that gives you reliable colour trend information two years ahead of season.
Mix Trends contains seasonal colour stories from four panels meetings; the global panel that meets in London and initiates the trend directions, followed by the European, North American and Chinese panel meetings that create the additional territorial nuances.
This information is presented in a format that is clear, concise and inspiring, saving time and money in market research and presenting the reader with relevant and applicable colour ideas.
Mix Trends is published twice a year, in June and December, for the seasons Spring/Summer and Autumn/Winter.
• Seasonal overview that reflects factors affecting trends and consumer behaviours
• Four directional trend stories, each including a seasonal colours palette within the story
• Unique inspirational photographic images
• Material examples provided by Material ConneXion, for surfaces and textures
• Colour proportion examples that show how to use Mix images by extracting colours so that they work proportionately, achieving different feelings and moods
• Colour references in Pantone, NCS, RAL, CNCS, CMYK, RGB and Lab values
• Separate colour fan and tear-out colour sheets, all with NCS references
• Specific colour selections for European, North American and China markets
• "Things we like" which showcases things that have inspired us, making it easier for you to continue your research.
In order to make colour trends appealing to every market sector, Global Color Research works in collaboration with a group of international colour professionals from various market sectors. This panel conduct social, economic and lifestyle research to create their trend ideas for discussion at global meetings, held twice a year in London.
These colour professionals represent a diverse set of influences and disciplines from within the design sector. They fully understand the needs of the professional and the challenges they face in today's market.
After the London meeting where the global colour palette is created, Global Color Research organise three additional panel meetings in other locations, to establish colour nuances for specific markets. Therefore the book offers you inside market research for Europe, North America and China as well as the global palettes.
Companies who take part in these panels include BASF, Benjamin Moore, Caparol, CPS, Dupont, Jakob Schlaepfer, Kimberly-Clark, Mamas & Papas, Maybelline, Merck, Milliken, Nokia, PPG, Swarovski Crystallized and many more.
For further information on the development of a trend, from concept right through to it entering the mainstream market, please see our Trend Timeline.
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All professionals who need to know about colour trends:
Design sector: Interior designers, industrial and product designers, architects, colour specifiers, colourists
Industry and marketing: Product and brand managers from various industries: retail and development, marketing, purchasing and communications
Educational sector: Universities and libraries, professors and lecturers, design students
Mix Trends offers you an in-depth study in how colour evolves, there are two features that you can look at to understand trend application and colour progression:
In order for you to see how trend predictions can come to fruition we have compiled a brief review of products and design which tie in with our colour trends:
Autumn Winter 2009 10 predicted in 2007. Download
Spring Summer 2010 predicted in 2008. Download
What's really important when using colour trend information is to understand the direction of colour as a whole for the season so that you can define the key colours for your product and market.
At Global Color Research we track the movement of colour from season to season so that our clients can see which area of the colour wheel is growing in popularity.
In the next Retro Flow you can view the full palettes from Autumn Winter 2011 12 through to Autumn Winter 2012 13, tracking movement over 18 months.
Generally you can see a cooling of the total colour offering, most notably in blue and yellow, with these sections of the spectrum taking greater precedent, red and neutrals start to pull back, but it's great to see the re-emergence of true greens after so long.
View the current Retro Flow.
Spring Summer 2010 to Spring Summer 2011, available in Mix Trends issue 20 (pdf)
Autumn Winter 2010 11 to Autumn Winter 2011 12, available in Mix Trends issue 21 (pdf)
Spring Summer 2011 to Spring Summer 2012, available in Mix Trends issue 22.(pdf)